Technology advances so fast that it is nearly impossible to keep up with all of it unless it’s your full time job. For those of us who aren’t always immersed in the tech world, it seems that as soon as we upgrade, there is something better being released. For businesses, it is very costly to continually replace hardware.
This means they typically are not early adopters of new technology, and instead wait to see it implemented and proven by others, or thoroughly tested by their own team. While this is a good approach, at some point the decision has to be made as to when the upgrade should happen.
If you have not already started, now is the time to begin installing 2D scanners throughout your business. Justifying the cost of new technology is typically done by proving it can improve efficiency or provide new function. 2D scanners provide both to your business along with future-proofing yourself.
Traditional (1D) scanners have worked well for years. They allow the ability to easily scan barcodes at the point of sale. However, advancements have given us ways to do this even better. 2D scanners, also known as imagers, actually capture an image of the barcode. This allows for faster and more accurate scanning. In addition, they can read barcodes that are in poor condition more often than a 1D scanner. Furthermore, 2D scanners can read any barcode at any time; 1D, 2D, QR codes, etc. You do not have to worry that a transaction will be halted by the inability to scan a barcode. All of this adds up to a better experience for the customer and faster performance at the check-out.
In addition to adding efficiency, imagers can add new function to your business. Digital/mobile coupons are on the rise. They provide a new avenue to market to your potential customer through email, text and apps. However, these on-screen coupons can only be scanned by a 2D scanner. You cannot deploy digital coupons before 2D scanners are installed.
In addition, you can use implement a loyalty program that is accessible via mobile devices. Again, a 2D scanner will be needed to scan the member’s ID. Providing new ways to connect and engage with your customers will aid the company’s marketing efforts and drive revenue.
It’s also important to collect data during these transactions. Whether it’s through a loyalty program you’ve implemented, or digital coupons being scanned on customers’ phones, data about your customers’ spending habits is important. If you have a system, like Cozumo’s digital coupon solution, you can collect data on these transactions and utilize it to send your customers custom created deals and coupons specifically tailored for the products they prefer to purchase. With this in place, your 2D scanner becomes an important data collection tool, and allows you to send customized coupons right to a customer’s phone for their next trip to your business. This is a perfect setup for maximizing the use of a 2D scanner for both loyalty programs and digital coupons.
It is hard to predict how we will use technology to drive business objectives but it is clear that more and more interactions will require a digital interface. Installing 2D scanners will ensure that your company can move forward with any mobile based initiatives since the scanner will read the screen.
2D scanning has passed the test. Many companies have proven that it is the technology that should be used. Customers will have better experiences now and in the future because of the increased efficiency and functionality.