Transparency in Food Service
STUDIES SHOW THAT A PIECE OF SIGNAGE HAS JUST 5 SECONDS TO ENGAGE A VIEWER.
As a food service provider, you have mastered many delicious recipes and created dynamic visual merchandising through the use of color, elevation, and uniquely textured serving vessels on your buffet lines. However, your effort may only be as good as how you are communicating what you are offering.
CUSTOMIZED FOOD TAGS WITH A UNIFORM DESIGN INCREASE THE ATTRACTIVENESS OF YOUR BUFFET.
Traditional buffet labeling is often a hodge-podge of hand- or type-written labels on paper or lightweight card stock—easily stained, torn or lost. It may only convey the name of the dish with no additional information. For guests with special dietary needs, that can be frustrating. Do they question staff about the food or simply go elsewhere in search of safe, known options? Neither option is ideal and it’s unnecessary with effective and professional labeling using printed cards.
Benefits of Food Tags for Buffets
IS THE JUICE WORTH THE SQUEEZE?
Each card is professional and legible—representing the quality and care you put into the food and the presentation. The card quickly and easily conveys what a guest needs to know within that five-second engagement period and encourages them to linger and ultimately make an informed decision. The cards also give your food service a luxury look that matches the overall venue.
Printing cards means no longer mixing and matching styles and information. If multiple staff are responsible for labeling, they can all do so from the same templates and images. This consistency will also help you establish a visual brand image that can extend across all of your operations, from traditional day-to-day buffets to catered events.
Meeting Customer Expectations
What we eat has become a personal choice and thanks to fad diets, increased allergen awareness and government guidelines, guests expect transparency and simplicity in what they put on their plates. Your printed cards can effectively display the information that provides a sense of comfort for guests who need it. (See “Label Essentials”)
Printing cards is quick and easy with intuitive software for selecting and customizing designs. For operations with frequent menu changes (like catering, conferences and corporate events) or chefs who like to experiment with new dishes, the ability to print new cards quickly maintains a flexible business.
Buffet Label Essentials
WHAT TO INCLUDE
A buffet label should tell the guest what food is in the chafer, dish, pan or tray in front of them, correct? Of course it should—but a great label card can do much more than that.
Beyond the Buffet
OTHER USES FOR CARD PRINTING TECHNOLOGY
Investing in a label and card printing solution starts to make a lot more financial sense when you realize the wide range of ways you can put your new tools to use. Here is a look at some additional ways you can enhance your brand as well as your guests’ experience:
Ready to Rock? Here's What You'll Need
BUILDING YOUR IN-HOUSE FOOD TAG PRINTING SOLUTION
You'll want to find an easy-to-use card printer that is fast, prints high-quality, legible text. You'll want a model that accepts PVC cards capable of thermal transfer printing which ensures your tags are chemical resistant.
Tag Design Software
You'll want an intuitive, easy-to-setup software that offers many template options. You don't want your team to spend hours learning the program and you certainly don't want to employ a graphic designer just for your buffet tags. The goal here is speed and flexibility, and the software needs to make life easier; not more complicated.
There are many options when it comes to the cards you'll print on including various sizes and colors, but you'll want something that is both hygienic, sturdy, and easy to keep clean. As noted above, PVC cards are particularly well-suited for foodservice. Lastly, the ribbons that go inside the printers are available in monochrome and full color to suit your brand and preference.
BUFFET AND PRICE TAG PRINTING BUNDLE BY EVOLIS EDIKIO